Business Intelligence : What It Is & It's Importance
We live in an era of a digital revolution. Digital innovations have profoundly transformed our daily lives; particularly one of the most serious implications has been experienced in the professional sphere. Businesses today have more data-driven technologies and techniques at their fingertips than ever before, allowing them to understand more about their customers and their needs. Today, we'll talk about Business Intelligence and why it's important to your business's success and stability. What is Business Intelligence? Before we dig into the importance, let’s first understand Business Intelligence and how it contributes to your business’s strategic objectives. Business intelligence (BI) refers to the technology, tools, techniques, and methods that are used to gather, evaluate, incorporate, and display relevant business data. The goal of Business Intelligence is to help and facilitate effective business choices. BI provides firms with access to data that is important ...